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Bauer Media, a German-owned private company which is also homes to magazines including Grazia and Heat, confirmed the deal on Wednesday as predicted by MediaGuardian last month. The loss-making digital radio station was put up for sale by its owner, millionaire entrepreneur and rock music fan Malcolm Bluemel last year. Bauer, which has also held talks to buy another loss-making national music station, Absolute Radio , is expected to rebrand some of its existing stations using the Planet Rock brand. It already has two rock brands, Kerrang! The Bauer Media UK chief executive, Paul Keenan, said: "Radio is in growth in the UK and Planet Rock, through its passion for great music, offers listeners and commercial partners an engaging and relevant experience. We are looking forward to the station becoming part of our global media company where we can offer significant resources across multiple brands and platforms to take it to even greater heights. He said: "Planet Rock is going to a great home. Bauer is a business that really cares about building brands and music radio in particular. The station is in safe hands with the new owners and I'm looking forward to following its success going forward. Parkinson said: "I'm looking forward to working with the talented Planet Rock team to develop the radio station further — and make it an even better experience for music fans and increase the appeal and value to advertisers as part of our national radio brand portfolio.
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Bauer Media's purchase of Planet Rock gives it a digital leg-up in its battle with rival Global Radio but may cast doubt on the future of one of its other rock brands, Kerrang!. For its money it gets a year-old station with an average weekly reach of , listeners tuning in for a total of just over 6m hours per quarter. Buying Planet Rock is not going to close the gap with the commercial sector's number one group, Ashley Tabor's Global , but it's a start. This matters for two reasons.
How Bauer's purchase of Planet Rock may affect Kerrang!
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